19 Sep 2017

The emerging field of arts health looks at new ways to engage people around health issues through creative events.

With a particular focus on mental health and wellbeing, this model is being rolled out via The Big Anxiety – an upcoming festival promoting curiosity and understanding of mental health experiences through over 60 immersive art installations and events across metropolitan Sydney. We were delighted to work with the organisers, the University of New South Wales (UNSW) and the Black Dog Institute, to help them prepare to measure the impacts of the festival.

We all know the emotional impact a song, film or artwork can have on us. By making us feel something, art can provoke us to think deeply about an issue, help us to understand another perspective, or even encourage us to do something differently. The Big Anxiety was developed based on this very concept – that visual arts can help people to understand and identify the symptoms of anxiety and other mental health issues; and can encourage people to have conversations and seek help.

Measuring what and how art makes people feel, think and do – with the view to understanding how it impacts communities more broadly – is rare.

Measuring the mental health and other impacts of art is a relatively new area of work. Exhibitions and festivals often seek feedback on patron satisfaction (Did you enjoy the exhibition? How did you rate the venue?), but measuring what and how art makes people feel, think and do – with the view to understanding how it impacts communities more broadly – is rare.

A rigorous approach to measurement in this space is critically important. This is an experimental area, and organisers are looking to prove or disprove their theories of arts experiences delivering health and social impacts. Armed with this evidence base, evaluations inform the future funding and roll-out of tested models by organisers elsewhere.

We loved working on this radically different approach to delivering positive mental health outcomes.  Measurement of this work is a real challenge, but we love a challenge!

Poppy Wise

Working closely with UNSW and Black Dog, we mapped the intended outcomes of The Big Anxiety festival, and developed ways to measure these, including a survey of festival participants. This was a dream project for us, combining our expertise in evaluating mental health programs with our personal passion for the arts. 

With The Big Anxiety leading the way, we look forward to seeing more evaluations of arts and culture festivals in the future.

Check it out for yourself! The Big Anxiety runs from 20 September to 11 November 2017 with events throughout metropolitan Sydney – check out the festival program here.

To learn more about the evaluation work done by Urbis’ policy and economics experts, get in touch with one of the team.

Poppy Wise View Profile
Caroline Tomiczek View Profile