Urbis’ multidisciplinary team prepared a comprehensive 20-year vision and master plan that establishes the priorities, focus and staging direction for the future redevelopment and optimisation of the Big Banana in Coffs Harbour, NSW.

The master plan ensures that the Big Banana leverages its existing strong brand and identity and continues to grow and cement itself as a premium family destination for locals and tourists. The master plan proposes an amplified and expanded fun park and  new accommodation offers as well as expanded retail and design measures to optimise access and draw people into the heart of the site.

Grounded by robust economic and market assessment, the master plan provides the rigour and detail necessary to inform key decisions around investment. The master plan identifies a suite of investment concepts staged over the next 5 to 20 years to enable the Big Banana to transform – focusing on growth, continued success and relevance as a destination.

The master plan for the Big Banana amplifies and expands the fun park, retail and tourist amenity cementing this as a premium local and tourist destination for the region.