Sue Say provides insight and strategy advice to help property clients create vibrant and successful retail centres, residential developments, new communities and workplaces.

Her knowledge of Australian consumers is unsurpassed and founded on a strong background in market research, customer segmentation and marketing. She is highly skilled in translating consumer trends, preferences and motivations into innovative solutions. Her advice is often sought beyond the shores of Australia such as in Asia and the Middle East.

Her project experience is wide ranging and includes qualitative and quantitative research studies to inform the development strategy for Chadstone Shopping Centre in Melbourne, the repositioning of World Square in Sydney, a national study of  residential buyer profiles, motivations and product preferences, customer segmentation of international passengers at Melbourne Airport and spending patterns of Australian CBD workers.

Sue is also an engaging speaker who is frequently called upon to share her insights on consumer and retail trends at industry and client events.

At the core of what motivates me is the desire to help my clients understand their customers. Only through this understanding can we deliver places where people are excited to live, visit, socialise, shop, dine and be entertained.