3 Jul 2015

The creation of authentic places in new communities is certainly challenging, but it’s all the more important in new communities than in other places because you are effectively starting from scratch, as opposed to remaking or reinventing an existing environment.

New communities also offer some unique opportunities to integrate best practice and innovative thinking, because in some ways, designers are less constrained than when planning around existing environments.

However, looking across the market, the key things that stand out in the work that Urbis is doing has been delivering the concept of amenities early. In the very first stages of developments, we are making sure that there are really great green spaces and environments that people can feel ownership of, and that most importantly, have relevance to that community.

 

Traditionally, the combination of developing green space, education and retail has always been planned separately.

Historically, urban designers and practitioners haven’t always understood the value proposition around green space. The classic real estate adage dictates that houses on golf courses or water tend to command a premium price against to those that aren’t, so the relationship of housing, or places where people live, to green space has often been misunderstood.

There has also traditionally been resistance from developers to placing housing too near to retail centres, because of the perception that living near a busy retail precinct would incur a greater range of impacts, including increased traffic, noise, and even the potential for further disturbances when a shopping centre decides to expand.

 

The vast majority of people who are buying into new communities rate access to schools and education as one of the most critical things in making a decision to buy in those communities.

New communities have really embraced the idea of education as part of a town centre, or as part of a place. Linked to that, is the importance of education as part of an overall strategy of placemaking. The vast majority of people who are buying into new communities rate access to schools and education as one of the most critical things in making a decision to buy in those communities.

Therefore, a key part in making a place is to put together – early – really good quality, relevant green space, educational facilities and retail amenities in the form of cafes, and shops and supermarkets.

Historically, developers have always planned for a town or community centre, and then somewhere else entirely, plan for a school, because they’ve always been seen as fulfilling completely separate functions. But what we are now seeing is a lot of value in bringing all these elements together to create a more interesting combination.

Designers and developers are now seeing that the key formula and trends emerging around making a place in these environments or communities is the synergising and bringing those three factors together in a unique way, in each place to create something of interest and value.

 

There’s certainly no shortage of focus groups and best practice study tours that provide feedback on what a community wants and needs, but really ultimately, the best feedback is in the sales rates.

A development will out-perform a competitor if they have a different approach in how to seek to make that early kernel of an idea germinate, or plant that first seed of a place. There is obviously, at some level, a line of sight between those synergies and what people want. Therefore, the customer will always prefer to buy in proximity to, or seek out that successful amenity.

Developers absolutely do set aside a budget for placemaking and developing of green spaces and shared facilities. However, at the end of the day, they are a business and they have the same pressures as everybody else. The end result needs to be highly effective, so all of these investments need to be of high performance to yield results.

 

 

 

Urbis has been working on a number of concepts that facilitate and manage risk factors of significant playgrounds. Obviously there are risks everywhere, and everything needs to be compliant with building codes and the various state regulations, however, there is plenty of room in between.

An interesting trend is the growing emphasis on advanced, nature-based and adventure-based children’s play areas and equipment. There has always been an acknowledgement through the inclusion and design of playgrounds that children’s play is important to building a community space.

Controlled risk in community spaces

Somewhat surprising is a current trend that incorporates controlled ‘risk’ into these community spaces. We believe this trend came about through the Queensland Government’s roll out of all abilities playgrounds throughout the state. Because the industry had been so risk adverse in the design of playground areas, children and adults alike were not learning from their own play experiences. Risk is a really important element of our learning process, it teaches us what to do, what not to do, it teaches us what our boundaries are and how we can push them. Many of the delivered state-wide all abilities playgrounds illustrate a desire to not ‘bubble wrap’ children and provide the freedom to learn from play.

Urbis has been working on a number of concepts that facilitate and manage risk factors of significant playgrounds. Obviously there are risks everywhere, and everything needs to be compliant with building codes and the various state regulations, however, there is plenty of room in between.

Similarly, there have been a number of projects Urbis has worked on where play facilities have been thematically strong, and much deeper than just putting a swing in the middle of a park. In most instances, communities seem to gravitate to larger areas of delight, with features such as giant trampolines or towers.

These features are attractive to young families, but also because they can be quite iconic in their own right, and can become really important parts of a place-making framework.

Sharing facilities

The idea of shared facilities is actually quite an interesting one.

Sharing facilities means that you won’t have an enormous tract of land that’s been locked up and not really being used effectively. After all, there is nothing that says a traditional school oval has to be a school oval all the time. It can be a park for weekend markets, or more publicly accessible at other times of the week when it isn’t actually used as a school field.

Urbis has been involved in a special shared-use project in Oceanside, Kawana for Stockland.

Oceanside-Master-Plan1-1024x725

Masterplan image courtesy of Stockland.

Placemaking James Tuma Glen Power 2

A central tenet of the new release for the project has been the integration of an iconic play tower and container café with the new sales and display village. This early delivery provides a significant drawcard at all ages and levels of interest. The play tower itself is the first of its kind in Queensland standing at 9m tall, three internal levels, with a slide from the upper most level. Children will play while adults sit in shaded comfort whilst drinking some of the best coffee that the Sunshine Coast has to offer.

This is a place for interaction. It is another step in creating an urban oasis that mixes high, medium and low density housing with green spaces to create a truly mixed, vibrant and interesting lifestyle.

This article first appeared in Urbis Insights – Placemaking edition on 1 July 2015.

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