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Resident spending growth across Western Sydney is projected to increase by $12.28 billion between 2016-2026.

3. Capacity to sustain more shops

Resident spending growth across Western Sydney is projected to increase by $12.28 billion between 2016-2026. This level of spending growth could sustain the equivalent of 1.5 new Westfield Parramatta shopping centres being built each year across Western Sydney.

4. Sydney’s geographic centre is becoming even easier to visit

Investment in transport infrastructure is making Parramatta even easier to visit. New light rail, ferry wharf, roads and potentially a second metro link will all make it even easier for people to shop in Parramatta.

5. Youthful diverse and vibrant

New cultural facilities, curated events, a new university campus and new schools will all add a youthful energy to Parramatta CBD. A strong youth demographic, coupled with more workers, students and residents will broaden the demand for new forms of retail and boost the evening economy.

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Numerous developments and initiatives are creating a diverse, modern CBD.

8. Transformative projects are creating a unique City

Numerous developments and initiatives are creating a diverse, modern CBD. These are city-shaping projects that offer exciting new retail opportunities.

9. CBD retail is transforming

A mix of new international retailers, funky cafés and small bars have started the Parramatta retail revolution. New entrants are creating a diversified retail mix.

10. Vibrant Retail Precincts

Flagship developments such as Parramatta Square, the Riverbank Precinct and Civic Link will create bold new retail precincts accommodating new entrants to the Parramatta retail scene. These developments will be catalysts for renewal of street front retail throughout Parramatta CBD.

<sup>1. Parramatta CBD retail floorspace estimate – Source: Parramatta CBD Retail Impact Study March 2013, Marcoplan Dimasi March 2013
2. Gross leasable Area (Retail) – Source: Shopping Centre Council Australia 2016</sup>