Princess is an economist and project manager with over 20 years of international and local experience.

Throughout her career, Princess has studied and worked in the Philippines, the United States, Sri Lanka and Australia. Prior to Urbis, she was an Economist for several years for The World Bank in international development. Here she advised policy makers on the design and implementation of reforms in a variety of economic spheres and conducted economic and policy analysis.

In her role of Property, Economics and Research Director and Regional Director NSW at Urbis, Princess applies the same expertise in economic research and analysis to help clients make evidence-based decisions to design places that work.  

Princess has particular expertise in:

  • Cost benefit analysis and public expenditure review
  • Public policy impact assessment
  • Employment forecasting
  • Highest and best use analysis
  • Expert witness on the economic impact of proposed property developments
  • Economic development strategies
  • Visitation and revenue forecasting

Relevant project experience:

  • NSW Department of Planning, Industry and Environment:
    • Employment Land Strategy Guidelines (2021)
    • Local Housing Strategy Review, (2020)
    • Supercharging Complying (2020)
    • Medium-term Land Uses for the Fernhill Estate for Office of Strategic Lands (2019)
    • Identifying the barriers to economic growth in Sydney’s strategic centres (2014, 2016)
  • Feasibility Assessment Framework for Taking on Parks for Greater Sydney Parklands (2021)
  • Planning to Prosper: Quick Planning Changes to Fast Track the Delivery of Housing in Each Australian State and Jurisdiction – Property Council of Australia (2020)
  • Campbelltown City Council, Reimagining Campbelltown Master Plan (2019)]
  • Industrial and Urban Services Precinct Analysis and Health Check – Greater Sydney Commission (2018)
  • Expert Witness on wider economic benefits and costs associated with freeway service centres in Melbourne, land acquisitions associated with the WestConnex and Sydney Zoo
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At Urbis, we get to work with some of the brightest people from different disciplines for the best clients on city shaping projects.