By David Wilcox | 13 Sep 2017

The ABS 2016 Census contains a mass of information about Australia’s population, and its consumers. But how can your business effectively leverage this data? 

Urbis has developed an online dashboard so that you can easily track key changes relevant to your centre. Presenting you with a custom platform that overlays important Census data with your retail trade area. 

Probe for deeper insights into your trade area demographic. Access market data at the touch of a button. See what you want – where you want – when you want.  

Initial Census results reveal the typical Australian is a ‘38-year old female of English ancestry, married with two children’. But does this accurately reflect your customer base?

The Urbis 2016 Census Market Dashboard will provide key data on the size of the population and socio-economic characteristics of your trade area residents. Provided in a secure on-line format, you will be able to drill down to analyse specific cohort characteristics and changes over time. You will also have the ability to extract the supporting data and print reports. 

  • Provide visualisations of the latest 2016 census data at trade area, drive time and radius level for your centres, including interactive maps, charts and tables
  • Demonstrate the stand-out socio-demographic features that characterise your trade area
  • See the key changes that have occurred between 2006, 2011 and 2016
  • Allows you to compare the trade area characteristics for all of the centres within your portfolio
  • Gives you access to all of the relevant census data in excel excel

Because the dashboard is provided as an online tool it provides excellent functionality, including:

  • Online access to data wherever and whenever you need it
  • Presentation-ready data that can be interrogated in real-time
  • You control who can log in to see your data
  • The ability to print the dashboard as a PDF report

The Urbis 2016 Census Market Dashboard trial site is now live so you can experience the data and functionality of the dashboard before purchasing. 

Pricing starts from $750 per centre. Fill out the form below to gain access to the trial site. 

Contact our Census specialists for further information. 

David Wilcox View Profile
David Cresp View Profile
Clinton Ostwald View Profile
Ian Shimmin View Profile
Alistair Towers View Profile