The ABS 2016 Census contains a mass of information about Australia’s population, and its consumers. But how can your business effectively leverage this data?
Urbis has developed an online dashboard so that you can easily track key changes relevant to your centre. Presenting you with a custom platform that overlays important Census data with your retail trade area.
Probe for deeper insights into your trade area demographic. Access market data at the touch of a button. See what you want – where you want – when you want.
Initial Census results reveal the typical Australian is a ‘38-year old female of English ancestry, married with two children’. But does this accurately reflect your customer base?
The Urbis 2016 Census Market Dashboard will provide key data on the size of the population and socio-economic characteristics of your trade area residents. Provided in a secure on-line format, you will be able to drill down to analyse specific cohort characteristics and changes over time. You will also have the ability to extract the supporting data and print reports.