Momentum is building in the build to rent sector but there’s been little talk of the customer – the renter. Kylie Newcombe, Associate Director Property Economics and Research, gives us five principles for a customer-centric approach.
Though the concept of build to rent is not new, the sector has recently received renewed interest. Developers, government and the wider property industry are tuning into the opportunities and challenges the sector presents.
Among all the chatter, there’s been little focus on the customer, the ultimate resident in build to rent projects. But if developers want to build the reputation as a desired and trusted landlord, there are five considerations worth factoring into their future customer strategy.