Jeff Armstrong is a leading property economics advisor in the retail and entertainment sectors. 

His expertise in forecasting shopping centre performance and developing sustainable, future oriented development and asset  plans is based on an intimate knowledge of the Australian retail landscape and global retail trends. Since joining Urbis in 1997 Jeff has worked on or visited virtually every shopping centre in Australia.

Over this time he has seen significant change in the retail sector and through his consulting work on a broad range of projects, has developed a deep understanding of the drivers of successful retail properties and the factors which can limit performance. His experience and knowledge assists clients in achieving commercially sound outcomes which embrace emerging trends.

Jeff’s advice is underpinned by a passion for bringing innovative thinking and analysis to each project. In the age of ‘big data’ he is focussed on determining ways to best navigate through and utilise the vast volumes of customer and market data available to provide insightful analysis that assists clients in their property and strategic decisions.

Jeff is a key advisor to some of Australia’s most prominent retail property developers, including Scentre Group and Vicinity Centres, and consults to most of the cinema operators in Australia.

His advice has included store network strategies for high-profile retailers in the Australian market, the repositioning of 140 William in Perth, a retail strategy for the University of Melbourne, development strategies for shopping centres across CBD and suburban areas, turnover and rent forecasting for shopping centres and retailers and economic impact assessments for new developments.

In an ever evolving property sector my aim is to bring innovative thinking and analysis to shape successful outcomes for my clients’ projects.