1 Feb 2016

Slowing population growth and a stalling economy are producing significant headwinds in the residential land sector.

It wasn’t all that long ago that Perth was facing a residential land shortage, with developers scrambling to keep up with demand from record-breaking population growth and a booming economy.

In 2013, the lack of land was the biggest challenge facing developers in the state, with all-time highs for lot sales resulting in a nine to 12 month wait between contract and settlement for most buyers.

Heading into 2016, however, things are markedly different.

With the resources sector moving from construction to production, the state’s economy has cooled significantly.

Unemployment is up, wages have stalled and population growth has reduced by more than 50,000 people per year from the peak in 2012, when 87,914 people shifted to Western Australia.

The flow-on effects of those economic conditions are now being felt in Perth’s land development sector.

A new report on greenfields land development in WA by analytics and consulting firm Urbis, set to be released later this month, shows 8,298 lots were sold in 2014-15, down 30 per cent on the previous corresponding 12 months.

While that’s still in line with 10-year averages, the slowing sales have resulted in significant changes in the landscape for the state’s top developers.

Housing approvals figures from the Australian Bureau of Statistics show developers are facing a challenging time, with 23 per cent fewer dwellings getting the tick in 2014-15, compared with the previous year.

BN WA Greenfields

 

Remarkably, the median land price in Perth has held up despite the trying conditions.

The median lot price for 2014-15, according to Urbis, was $250,000, a six per cent rise from the previous 12 months.

However, those median prices do not take into account what is a tantalising feature in today’s land market, from a buyer’s perspective at least – the level of incentives available to prospective purchasers.

Many developers arcoss Perth are offering significant rebates, over and above the $10,000 first home buyers grant, as well as landscaping packages to tempt buyers to sign up for their estates.

 

Perth might only be 10 per cent of the national economy and population size, but when you look at the land market, we're the second-biggest in the country. We are a very substantial part of the national land market.

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Urbis director of economics David Cresp said his research showed that nearly half of the lots sold in 2014-15 across the Perth metropolitan area were by five developers – Stockland, LWP Property Group, Sattlerley Property Group, Peet, and PRM Property Group.

“There is still a very strong local contingent in the Perth market, and while some of them are locally based companies, some of those are national developers,” he said.

“Perth might only be 10 per cent of the national economy and population size, but when you look at the land market, we’re the second-biggest in the country.

“We are a very substantial part of the national land market.”

Mr Cresp said Stockland had held the highest market share for the past five years, taking the title from Satterley, which traditionally had the highest market share in Perth.

“While most of the top 10 developers have been fairly consistent for some time, a new entrant into the top 10 is Golden Group,” he said.

“This has been thanks to the success of their Vista Private Estate, near Singleton Beach in the southern suburbs.”

The Urbis sales data closely matches with developer forecasts researched by BNiQ.

In 2015-16 financial year, the top 10 developers (according to BNiQ research) expect to complete 8,608 lots for sale.

Stockland is again leading the way, with Satterley, Peet, and LWP also featuring strongly.

PRM Property Group is likely to drop out of the top five prolific sellers for the coming financial year, as it is close to wrapping up its Piara Waters and Banksia Grove estates.

 

Innovation becomes a feature of any sector of the economy when things slow down, and residential land development is no different.

WA’s developers have been responding to affordability pressures for more than a decade, with the media size of lots in Perth falling by 30 per cent over that time, to around 405 square metres, according to Urbis research.

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