Elissa is a highly accomplished property professional with 25 years’ experience in the property industry. Prior to joining Urbis, Elissa was a Research Director for a major listed real estate investment and development group, covering a global platform.
She provides strategic analysis grounded in a unique combination of consumer and economic research expertise, providing a comprehensive understanding of current and future development and investment opportunities. This is grounded by her involvement in real world projects, that have had a profound impact on the cities in which they are located.
Elissa’s experience has been primarily focused on retail and mixed-use precincts, providing strategic research informing property Development, Leasing, Marketing, Origination, Investment and Property Management decisions across the project lifecycle – from bid, through to development, management and divestment.
Elissa’s unique combination of skills and experience optimise the outcomes that she can deliver for clients, resulting in enhanced project value.
Some of Elissa’s project experience includes:
- Barangaroo South Experience Masterplan: Managed the extensive research programme to inform the retail and customer strategy for the ‘experience’ masterplan for Barangaroo South.
- Future of Retail Strategy: Delivered the Future of Retail strategy for Lendlease, identifying megatrends influencing the sector over the next 10 years and opportunities to grow asset value in a challenging market.
- Omnichannel Logistics Hub: Establishment of a pilot micro logistics hub with Australia Post. Project aim was to arrest market share decline to online and support retailers with their last mile fulfilment strategies.
- Sub-regional Centre – Tenant Mix Optimisation: Review of options for the potential replacement of a discount department store within an established inner ring shopping centre. This included considering different mix options, assessing which combination would optimise the value of the asset for the client.