11 Sep 2024

Across Australia and internationally, governments are increasingly recognising the benefits of embedding community expertise in disaster prevention, preparedness, response and recovery – the key stages of emergency management.

In NSW, the Reconstruction Authority (RA) recently released the draft Disaster Adaptation Plan (DAP) Guidelines, which are underpinned by an inclusive and participatory approach to engaging communities in these stages of emergency management.

Evidence shows that upfront investment in community resilience reduces the cost to government in the long-term. The Queensland Reconstruction Authority’s analysis of its Betterment Fund found that more than $397 million in reconstruction costs were avoided across a number of projects involving repeat disasters.

At Urbis, we work with our clients to encourage shared ownership of resilience outcomes between them and their communities. By genuinely involving communities in disaster planning and response, agencies stand to access synergy in resilience: better outcomes driven by an interplay of community and agency expertise. 

Eugowra spirit: “WE WILL BE BACK” seen written on an impacted home after the November 2022 flood event.
Case Study: Central West flood recovery 2022/23

In November 2022, Central West NSW experienced significant flooding, which impacted numerous towns across the region. This violent ‘wave’ of water led to the loss of many homes and, tragically, some lives.

Within a week of the disaster, Ned Anson, Senior Consultant in the Urbis Engagement team, was deployed on a placement with RA (Resilience NSW at the time) as part of the immediate response efforts. Prior to joining Urbis, Ned was a Senior Communications and Engagement Officer at the NSW Reconstruction Authority.

Drawing insights from Ned’s experience working with RA in Central West NSW, we have identified four key steps to embed community expertise in resilience planning.

In our experience, RA, Councils and state agencies achieve better outcomes by collaborating with communities in their efforts to reduce disaster related impacts. Effective collaboration with communities depends on bringing communities into the conversation early. One way to do this is by engaging the relevant Local Emergency Management Committee (LEMC) to help understand the diversity of stakeholders in the community. This is done by identifying the key stakeholders, and asking:

  • Has this community experienced disaster before?
  • If so, when, and how severe?
  • If not, what are the risks, and how prepared is this community to respond?

Answers to these questions will provide key insights into the community’s disaster preparedness in terms of attitudes towards disasters and agencies. These can help guide your approach to engagement so that it responds to this specific community.

Find out what the community is proud of, and what they say they are missing. In the State Disaster Mitigation Plan released in 2024, RA identifies social cohesion as a key support for community disaster awareness and preparedness. What is the existing social cohesion in this community? How can this be built upon?

Case study: Central West flood recovery 2022/23

RA’s approach in the Central West focused on genuinely involving the community and establishing social license.

Early engagement focused on listening. It was essential to gather information about the towns including the sense of community, what they were proud of, and what they might need in recovery. For example, Eugowra residents expressed a great desire to recover in place – residents wanted to stay in town with their community and help each other get back on their feet.

Another important consideration was how the community was engaged. Many residents lost their phones or computers in the flood, so in-person engagement was essential as a starting point. This took time, but it provided a great opportunity to build rapport with residents who we would be walking beside for many months to come in their recovery journey.

RA also worked with Cabonne Council to establish a local Flood Recovery Advisory Committee which included key community leaders and complemented the existing LEMC to provide ongoing two-way dialogue throughout the recovery efforts in the town of Eugowra.

Don’t skip to rolling out your program or strategy.

Use the expertise from early engagement with the community to prepare tailored solutions. Then present them back to the community. This is where you can begin finding synergy. Community involvement at this stage can create better solutions than those designed by agencies alone or designed based on other communities. In the case study below, an example is provided of how this was successful in Central West NSW in 2022/23. The At-Home Caravans and Pods on Private Property programs were designed and rolled out as a direct result of community involvement, and the success of these programs is an example of the synergy which can be accessed through genuine agency and community collaboration

Show the community you listened by incorporating their expertise into your program or strategy. Community buy-in is essential and investment into this step will encourage buy-in through establishing trust and moving towards social license.

This step may not be simple and may instead be iterative. Take the time to find the right solution and show your community that you are committed to genuine collaboration.

Case study: Central West flood recovery 2022/23

Early engagement showed RA that these communities valued their place and wanted to stay. Where possible, it was important to respond to this by providing options to recover in place.

The communities shared that things as simple as saying g’day to a neighbour in the morning or bumping into friends at the local café were integral in maintaining the health of a tight-knit and proud community. It was important that any agency programs considered this and promoted opportunities for the community to recover together, in place.

However, if the community was to recover in place, it would be essential for them to feel safe from any potential future floods. This was a key consideration in program design.

During the roll out phase, embed and acknowledge the diversity of community expertise which helped shape the program or strategy. This will help solidify the community’s commitment and will continue to develop your social license in that community.

The LEMC can be a great resource to acknowledge community expertise by feeding updates to the community through established channels and respected community members.

Case study: Central West flood recovery 2022/23

RA aligned programs with community values by rolling out the At-Home Caravans and Pods on Private Property programs – both of which prioritised providing residents with the opportunity to recover from the disaster at their own property.

Transparency was key in rolling out these programs. Regular updates were provided to community leaders via in-person committee meetings, where accurate and timely information and updates were provided, and feedback gathered on the programs.

Updates were also provided to political stakeholders including the Minister for Emergency Management, who described the approach as the “gold standard”.

And the community feedback was strong, too. One impacted resident said “we lost everything, but we gained community.”

Real synergy comes from consistent, reliable effort and engagement, not big, short bursts, set and forget programs or disingenuous marketing campaigns.

Keep returning to the community to understand how the program or strategy is working on the ground. Adjust where necessary.

Keep in mind that this may be a community which will experience repeat disaster. Your ongoing presence will substantiate the trust built in the first three steps and encourage ongoing synergy in the community’s resilience.

Case study: Central West flood recovery 2022/23

A key contributor to the success of the Central West programs was ongoing engagement with the community.

As the community moved through its recovery journey, RA was able to adjust engagement methods to incorporate more phone calls and emails. This meant connectivity was maintained without having to visit each individual dwelling. But where necessary, in-person engagement was maintained too.

Eugowra and Central West NSW is one example of how encouraging shared ownership of resilience outcomes between agencies and the communities can reduce negative impacts of natural disasters.

If you are interested in discussing the four steps or learning more about the work we do at Urbis, please reach out to Ned Anson or any of the team listed below. 

Poppy Wise View Profile
Dianne Knott View Profile