By Mark Dawson | 28 Jun 2017

Apartment living is no longer just for Melbourne’s CBD dwellers, according to Melbourne Apartment Essentials, released today by leading property consultants Urbis.

In the March 2017 quarter, the majority of apartment sales (58 per cent) occurred beyond the inner-city area for the first time since Urbis’ reporting began.

Mark Dawson, Director of Property Economics and Research, said that this increase in activity beyond the Central Precinct makes sense as amenity and infrastructure investment feeds emerging markets and inner city sites become scarce and increasingly expensive

Apartment living is no longer just for CBD dwellers, and precincts like the Inner North, which captured 43% of total inner Melbourne sales, are well set up for apartment living.

“Apartment living is no longer just for CBD dwellers, and precincts like the Inner North, which captured 43% of total inner Melbourne sales, are well set up for apartment living. They provide residents with easy access to transport and neighbourhood character, as well as an affordable entry-point to the market,” said Mr Dawson.

This dispersion of activity throughout Melbourne is a trend expected to continue as more sites become ripe for apartment development in the middle ring. 267 sales were recorded throughout Melbourne’s middle ring area this quarter.

“Moonee Ponds, Heidelberg and Footscray are all markets that we have seen emerge over the past few years,” Mr Dawson said.

This move in the market is supported by push and pull factors. The push factors include a mutually reinforcing market push that nudges purchasers and developers beyond their feasibility thresholds to explore new areas. 

At the same time, pull factors include the city-wide urban renewal focus. On top of transport improvements, planning and investment gravity is growing around the National Employment and Innovation Clusters to provide jobs and services throughout the city. 

Together, these push and pull factors are creating new opportunities.

We expect to see fewer project launches which will ensure the market maintains a healthy balance of supply and demand.

Melbourne Apartment Essentials recorded almost 500 sales from 47 projects in the March 2017 quarter. Four new projects amounting to 1,471 units launched, compared to 14 developments at 2,878 units a year previously.

Mr Dawson expects project launches, and sales volumes, to drop back as the market continues to self-regulate. “We expect to see fewer project launches which will ensure the market maintains a healthy balance of supply and demand.”

“Of the projects we monitor, 82% of stock has been sold. At this stage of the market it is not about a large reduction in sales or drop in price, but a change in the type of sales we are seeing and where apartments are selling.”  

Mr Dawson adds that “after a more subdued quarter in inner Melbourne, we maintain our expectation of a boost in activity prior to the 1 July stamp duty changes.”

Two-bed, two-bath a firm favourite

Despite fewer sales in inner Melbourne, the weighted average sale price increased to $706,391, a $44,476 increase compared to the December 2016 quarter. This increase was driven by the volume of two-bedroom product selling.

Two-bedroom, two-bathroom product is still a firm favourite, recording 35% of total sales across the market, an increase from 29% in the previous quarter. Mr Dawson said this result was in line with current market trends, as purchasers look to high rise living as a place to call home and not just a place to live or invest.

The Melbourne Apartment Essentials Dashboard is completely interactive. Click on any part of the graphs, maps or icons for more information.

  • Urbis recorded just under 500 off the plan sales in the March 2017 quarter. Of these, 42% were in the Inner Melbourne area, while 58% were recorded in Melbourne’s middle ring.
  • For the first time since reporting commenced, the majority of inner Melbourne sales were outside of the Central Precinct. The Inner North recorded the most sales (85 sales), followed by the Inner East (53 sales), Central (40 sales), Inner West (17 sales) and Inner South (1 sale).
  • The weighted average sales price for the March 2017 quarter was $706,391, a $44,476 increase compared to the December 2016 quarter. This increase was driven by the volume of two-bedroom product selling.
  • Two-bedroom, two-bathroom product was the most popular, accounting for 35% of total sales, an increase from 29% in the previous quarter.
  • One-bedroom, one-bathroom, one-car product accounted for 18% of total sales.
  • Four new projects launched amounting to 1,471 units this quarter, compared to seven projects amounting to 3,741 units at the end of the June 2016 quarter. Launches have decreased as the market self-regulates, although we have been expecting to see a short term rebound to beat the stamp duty changes on 1 July.

Speak to Mark Dawson or Dylan Gray to learn more. 

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