Kylie Newcombe is a research and insights specialist. She helps her clients discover more about their customers – who they are, what they think, what they want. And her insights help to tell a story that shapes every aspect of a project – from master planning to development.

A trusted advisor to the residential and retail sector, Kylie is committed to creating better places to live. Her research – both qualitative and quantitative – has been used to profile customer demographics and preferences, and inform project positioning and community strategies.

Her recent highlights include providing market insights on No.1 Alfred Street for Wanda, Mirvac’s residential redevelopment of the former Eastern Golf Course in Doncaster, Victoria, and advising AMP on activation and branding elements for Pacific Fair, a major shopping centre in Broadbeach Queensland.

I believe the needs, values and aspirations of people are at the heart of great design. My work is to capture those insights through research.