Jeff Armstrong

Jeff Armstrong is a trusted property economics advisor specialising in the retail and entertainment sectors. He brings expertise in forecasting shopping centre performance and shaping sustainable, future‑focused development and asset strategies, informed by a deep understanding of the Australian retail landscape and global trends. Over his career, Jeff has navigated major shifts in the retail sector. His work on diverse projects has sharpened his insight into the drivers of successful retail and mixed use developments and the factors that maximise asset performance. His evidence‑based approach delivers commercially sound outcomes tailored to each property’s market. Jeff advises on retailer and cinema operator network strategies, asset optimisation strategies for shopping centres and mixed use precincts, universities and airports, and undertakes turnover and rent forecasting, market analysis and economic impact studies. He has led research into the future of shopping centres, mixed use development potential and the evolution of Entertainment and Leisure Precincts (ELPs).