Is there an optimal age to start planning for death? New research from Urbis, undertaken for the NSW Government, identifies that most Millennials and many Generation X’ers across the state are not considering or planning for their mortality.
But in an age of “death positivity”, it is never too early to start planning for your funeral, burial or cremation.
Urbis delivered ground-breaking, statewide research that lifts the lid on how people actually feel about planning for death.
Drawing on our expertise in social research, behavioural changes and communications strategy, we developed for Cemeteries and Crematoria NSW a detailed research report, a publicly-released summary report, a death planning toolkit for consumers, and a communications strategy focused on building awareness and encouraging earlier planning for death, all of which can be found here.
The Urbis research found that an important indicator for planning early is planning a funeral for others – of the NSW population, 38% of us have planned for a friend or family member’s death whilst 62% of us have not made funeral arrangement for others. Millennials and, to a degree, Generation X’ers have often not had this experience.