Welcome to the neighbourhoods where residents don’t have to pay for imported cars, sound systems, international holidays or gourmet cooking classes.
Developers are only happy to foot the bill.
Property companies behind the sprouting apartment towers of South Yarra, Toorak, Richmond and Malvern are going head-to-head for buyers and offering high-end freebies to win a signature on a sales contract.
Capitol Grand, on the corner of Toorak Road and Chapel Street, is the latest residential tower in the busy Forrest Hill precinct, beside South Yarra train station, where a developer is dangling a substantial carrot.
Developer LK Property Group will give two million Qantas frequent flyer points to its two bedroom apartment buyers. That’s enough for five first-class return tickets to the US or UK. One-bedroom buyers will score one million points. The points can also be redeemed for Bose or Apple tech products to deck out the apartments.
LK Group’s boss Larry Kestelman has a long-standing deal with airline. Two of his previous apartment towers, The Opus in Southbank and St Kilda’s Marc, gifted Qantas points with property purchases.
At the nearby Ella tower, behind Capitol Grand on Claremont Street, buyers were treated to racy red Vespas when it launched in 2013. Twenty one-bedroom apartments, costing $416,000 off-the-plan, came with a parking spot for the free Italian scooter.
Up the road in Toorak, early bird buyers at the luxurious One Irving development – which has rich and powerful neighbours including trucking magnate Lindsay Fox – have been gifted a latest electric BMW. Beemer’s i3 model cars are worth at least $63,900. Developer Michael Yates is offering the same car, under a share scheme, for residents of the 38 apartments at his new project, 55 Claremont Street, South Yarra.