One could argue that, like a fine wine, life only gets better as you grow older.
Data suggests the older you get, the happier you will be1. That, and it’s more likely that you’ll start a new business2, win a Nobel Prize3, and, become a world leader4. Quite the opposite to stereotypical perceptions of the older generation – a concept commonly referred to as ‘ageism’.
Urbis recently completed a national research study of 1,400 people for The Benevolent Society on community attitudes towards ageing and older people. What is different about this study is that it aims to explore not only attitudes and beliefs, but what lies behind them with the aim of addressing negative stereotypes.
As we all know, similar to many other countries in the world, the Australian population is ageing. Increased longevity and falling birth rates have resulted in steady growth in both the number and the proportion of the population who are older. In the fifty years from 1964 to 2014, the proportion of the Australian population aged 65 years and nearly doubled from 8% to 15%. By 2056, it is estimated that close to one in four (22%) Australians will be aged 65 or more5.